Graphic Designer

We start by focusing on you. To build a world-class brand, you need the right mindset and habits. This week is all about preparing yourself - shaping how you think, act, and work. You’ll learn how to become the best version of yourself, ready to embrace the mindset of a top 1% brand builder. We’ll set the foundation for success by rewiring how we approach our work and life.

Now we’ll walk through the 5-step brand-building process I’ve refined over the past decade. From idea to world-class brand, you’ll see how to guide your clients every step of the way. We’ll develop a full brand strategy, covering the “Why,” “What,” and “How” of the brand we're building. You’ll learn how to identify your audience and create a brand that connects with them on an emotional level - setting the stage for powerful creative work.

Now we jump into the fun part: design. I’ll share all my resources, tools, and processes for creating stunning, world-class brands. From secret font sources to creative inspiration, you’ll get everything I use to bring a brand to life. You’ll follow along as I design a brand in real-time, side-by-side with you. By the end of this week, you’ll know exactly how to execute a brand design that wows your clients.

Designer, Maker & Photographer

Hey, it's Pete.

So here's the deal: You’re not just a designer. You’re a Brand Builder. You just haven’t been trained like one - yet.

Let’s be honest. You’ve been in the game long enough to know you’re good. But you’re still getting lowballed, burned out, or stuck doing work that doesn’t light you up. Clients treat you like an execution monkey. You price by the hour, even though you know that’s a broken model. You’re grinding project after project, but the money’s not matching the effort.

You didn’t become a designer to feel like a slave to Slack and revisions. You want to build brands that matter. Be respected. Be paid properly. And have a life.

Brand Mastery Accelerator is how you do that.

What Is Brand Mastery Accelerator? It’s a 6-week live online program + 12 months of mentorship for established designers who are ready to step out of execution mode…

… and step into the role of a top 1% brand builder who earns more, works less, and actually enjoys their business.

You’ll get the exact frameworks I’ve used to:

- Charge $50K–$200K+ for branding work (without agency overhead)
- Build brands like Hyro and Heaps Normal (which I grew to a $58M valuation in 3 years)
- Attract dream clients who trust the process
- Ditch time-based pricing and position myself as a strategic partner

This is for you if you’re:

- Stuck in the grind - doing endless revisions and undercharging for work that takes years of expertise
- Tired of the “just a designer” label - and ready to be seen as a brand leader, not a task-taker
- Sick of chasing flaky clients - and want a reliable way to attract high-quality leads
- Feeling the burnout - and want systems that let you breathe, scale, and enjoy the work again
- Ready to grow - even if you’re scared of strategy, pricing, or showing up differently


Within weeks, you won’t just be a better designer - you’ll be a holistic brand builder who understands design, brand strategy and fundamental business principles. That means you’ll confidently charge what you’re worth, work on projects that excite you, and attract the kind of clients who ‘get it.’ No more battling for low-budget projects or losing sleep over crappy, tedious jobs.

Sound like something you need? Well, here’s the catch - in order to maintain the high-quality we have inside this programme, I only release a handful of spots each month. I want to keep things small so I can actually help you out. You also have to be the right fit - low-effort applications are rarely successful. So, if you’re ready to level up, apply now to join the Brand Mastery Accelerator. I’m going to do everything in my power to make this your breakthrough moment.

See you on our call.
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Pete Brennan
Founder, Electric Brands
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...let's have a chat and see if it's a good fit.