We start by focusing on you. To build a world-class brand, you need the right mindset and habits. This week is all about preparing yourself - shaping how you think, act, and work. You’ll learn how to become the best version of yourself, ready to embrace the mindset of a highly profitable brand designer. We’ll set the foundation for success by rewiring how we approach our work and life.

Now we’ll walk through the 5-step brand-building process I’ve refined over the past decade. From idea to world-class brand, you’ll see how to guide your clients every step of the way. We’ll develop a full brand strategy, covering the “Why,” “What,” and “How” of the brand we're building. You’ll learn how to identify your audience and create a brand that connects with them on an emotional level - setting the stage for powerful creative work.

Now we jump into the fun part: design. I share all my resources, tools, and processes for creating stunning, world-class brands. From secret font sources to creative inspiration, you’ll get everything I use to bring a brand to life. You’ll follow along as I design a brand in real-time, side-by-side with you. By the end of this week, you’ll know exactly how to execute a brand design that wows your clients.

Brand Designer

Designer, Maker & Photographer

Hey, it’s Pete.

If you've made it this far, you're probably already a damn good designer.

But maybe you're stuck in the same loop.

Undercharging. Overdelivering. Always one quiet month away from completely burning out.

You didn't get into this to babysit needy low-budget clients, do round seven of revisions, or chase invoices from people who don't appreciate the value you provide.

You got into this to build brands that matter. Work with people who respect what you do. Get paid properly. And actually enjoy the life you've built around it. And yes, that needs to include making money.

That's the whole point of Brand Mastery Accelerator.

This isn't a course you watch once and forget. It's a membership to a private community that helps experienced designers build fun, lean, highly-profitable lifestyle businesses. The kind where you earn more, work less, and run a calm, profitable studio you're proud of.

Here's everything you get inside:


• 6 x phases of in-depth video training - how to run a lean, highly-profitable studio, end to end.
• 2 x live Zoom calls every week - real, live problem-solving on clients, pricing, mindset and business decisions.
• The community - a tight, vetted group of brand designers from all over the world. No gatekeeping. Real mates.
• 300+ hours of call recordings - fully transcribed and searchable. The answer to almost any question you'll ever have about running a design business.
• Monthly TalkShop guest sessions - past guests include James Greenfield (Koto), CJ Cawley, James Barnard, Errol Gerson, Amy Hood (Hoodzpah), Mitch Wallis (Heart On My Sleeve), Dan Janssen (Lincoln Design Co), James Martin and more.
• Custom-built AI tools - for brand strategy, marketing assets, planning and scaling your business.
• All my templates, frameworks and working files - proposals, contracts, workshop decks, sales scripts, dashboards, SOPs, the lot. Plug and play. Swap my name for yours.
• The Marketing and Sales Playbook - funnels, webinars, content systems, productising your services and building multiple revenue streams so you're not just charging for your time.
• 5-Day Content-to-Client Challenge - a quick reset to lock in your niche and content system in under a week.
• The Jobs Board - new projects shared with the community. Some members make their investment back within days of joining.
• VIP PowerPack - limited-edition merch and goodies, posted to you in the flesh.
• Software discounts - on the tools we actually use.
• Certificate of completion - letter-pressed, gold-foiled, posted to you.
• Lifetime access to all course modules, frameworks & templates.

I also share deep and personal experiences on how I do things like:

• Build a service design business to 6-figure per month revenue
• Create brands like Heaps Normal, Hyro, Posca & Koja - now worth millions
• Run a profitable design studio with my wife, whilst raising three kids, navigating ADHD, OCD, general anxiety disorder, and still love the work

28 years in. I'm still learning. But I know what works now, and I know what I wish someone had told me 28 years ago.

Here's the thing though - I don't take everyone.

I run small intakes, then shut the doors. It's capped at 25 members. That's not a marketing trick, it's just how the model works. Any bigger and I can't give you the time and attention that actually moves the needle. So we keep it tight and that keeps the quality high.

The investment is $7,500 USD for a 6-month membership, or $3,000 USD for the 6-week sprint. We have a payment plan available, if that helps with cashflow.

There's also a 14-day, 100% money-back guarantee. Come in, look under the hood, and if it's not for you in the first two weeks, you get every cent back. No questions asked.

So here's how it works.

Click the Apply button below and fill in the application. Takes about 3 minutes. Put some thought into it. Low-effort applications rarely get through. Then book a day and time for our call.

I personally read every single application. Within 48 hours, I'll come back to you to let you know if it's a good fit and confirm next steps.

If it is, you'll jump on the call with me. Not with a closer. Not with some sales rep. With me, Pete. We'll make sure you're right for the programme, and that the programme's right for you.

If you've read this far and you're nodding along, then odds are, this is for you.

You probably know you're capable of more. You just need the systems, the mentorship, and the accountability to make it happen.

That's what Brand Mastery Accelerator gives you.

You're already good enough. You just haven't been shown the business side. That's fixable.

Hope to see your application come through.​

Pete Brennan
Founder, Brand Mastery Accelerator
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Click the button below to get started.