The Designer’s Cheat Code to Bigger Clients, Better Work, and More Freedom

The Designer’s Cheat Code to Bigger Clients, Better Work, and More Freedom

Join my private online accelerator programme, where I share the exact systems, practices and operational frameworks that help incredible designers like you charge more, work less, and attract dream clients - without selling their soul.

Join my private online accelerator programme, where I share the exact systems, practices and operational frameworks that help incredible designers like you charge more, work less, and attract dream clients - without selling their soul.

CUSTOM JAVASCRIPT / HTML

★★★★★ 37+ 5-star reviews 

How it works:

1 - Book Your Application Call

Grab a slot in my calendar and answer a few qualification questions.

2 - Hop on a Call w/Pete

We’ll hop on a 45-minute Zoom call to see if this suits your goals.

3 - You're IN!

If it's a good fit, we'll get you in and begin your transformation.

“Honestly Pete, this is going to have the biggest impact on my career. Everything you’ve been providing and the support you give almost feels too good to be true. Genuinely. It’s something designers would dream of existing - very dramatic but so true.”

Sophie Hooper

Graphic Designer

Learn the exact process I use to build brands like these...

Building a profitable design business isn’t rocket science - once you know the steps. I’ll show you the same process I use to create world-class brands for high-paying clients who actually respect your work.

Building a profitable design business isn’t rocket science - once you know the steps. I’ll show you the same process I use to create world-class brands for high-paying clients who actually respect your work.

Everything you need to level up

Weekly Mentoring Calls

Join weekly sessions to get direct support in building out your systems, processes and business

Tutorials & Templates

Access transformative video tutorials, frameworks & templates to boost profitability

Intimate Community

Real talk in a tight-knit community of incredible designers from all around the world

Knowledge, experience & mentorship

Brand Mastery Accelerator is a thorough and comprehensive programme with two powerful parts:

Brand Mastery Accelerator is a thorough and comprehensive programme with two powerful parts:

SELF-PACED

Courses & Frameworks

Gain unlimited access to video modules, templates, frameworks, and scripts you need to deliver a $50K–$200K+ branding process in just 6 weeks.

LIVE WEEKLY

Coaching & Community

Participate in mentoring, group calls, and connect with a unique community of designers supporting each other on the journey to becoming highly-paid brand builders.

Real Tools. Real Templates. No Fluff.

Receive the exact templates, scripts, and systems I use to build multi-million dollar brands in my own studio. No guesswork. No gatekeeping. Just proven tools that deliver results.

Receive the exact templates, scripts, and systems I use to build multi-million dollar brands in my own studio. No guesswork. No gatekeeping. Just proven tools that deliver results.

Level 1

Mindset

We start by focusing on you. To build a world-class brand, you need the right mindset and habits. This week is all about preparing yourself - shaping how you think, act, and work. You’ll learn how to become the best version of yourself, ready to embrace the mindset of a top 1% brand builder. We’ll set the foundation for success by rewiring how we approach our work and life.

Level 2

Foundations

With a strong foundation in place, we’ll dive into the practical steps. You’ll get all my step-by-step frameworks, templates, and tools for operating as a world-class brand builder. But it’s not just about the tools - you’ll also learn how to apply them in your life and business. We’ll explore how to find your niche, craft your story, and position yourself as the go-to expert in your field.

Level 3

Strategy

Now we’ll walk through the 5-step brand-building process I’ve refined over the past decade. From idea to world-class brand, you’ll see how to guide your clients every step of the way. We’ll develop a full brand strategy, covering the “Why,” “What,” and “How” of the brand we're building. You’ll learn how to identify your audience and create a brand that connects with them on an emotional level - setting the stage for powerful creative work.

Level 4

Perception

Here’s the secret to avoiding endless revisions: getting the client on board before you start designing. In this level, you’ll lead your client through a creative journey, exploring different directions before any design work begins. This process gives you clear insights into their preferences, helping you create a brand they’ll love whilst avoiding the revision cycle of doom.

Level 5

Design

Now we jump into the fun part: design. I’ll share all my resources, tools, and processes for creating stunning, world-class brands. From secret font sources to creative inspiration, you’ll get everything I use to bring a brand to life. You’ll follow along as I design a brand in real-time, side-by-side with you. By the end of this week, you’ll know exactly how to execute a brand design that wows your clients.

Level 6

Launch

In Level 6, we’ll focus on launching the brand successfully. You’ll learn how to deliver everything the client needs to launch and grow their brand on their own. My process ensures the client feels empowered and confident to move forward without needing you at every turn. This not only guarantees a successful brand launch but also sets you up for repeat business and glowing referrals.

CUSTOM JAVASCRIPT / HTML

Limited spots available per month

Genuinely Transformational

Listen to what our members say

"I honestly can't recommend this programme enough. Pete & Nics have supplied everything you could ever need to run a design business."

James West
A Tribe Called West

"Pete shares absolutely everything, to the point where it feels too good to be true. I get off some of the live sessions and think - Wow this is wild!"

Sophie Hooper
​DSNHAUS

"Since doing the programme, I have systems and frameworks, and I've been able to charge more than I ever thought I could."

Jackson Tate
​Tate Creative

Here’s what you’ll get inside

No fluff. No filler. Just everything you need to become a high-paid, in-demand brand builder.

No fluff. No filler. Just everything you need to become a high-paid, in-demand brand builder.

  • 6 Weeks of Step-by-Step Training
    From discovery to delivery - learn the full brand-building process that turns you into a strategic powerhouse.
  • 12 Months of Mentoring & Support
    Get weekly live Zoom calls, personalised feedback, and access to a community of designers levelling up alongside you.
  • My Full Swipe File
    Every template, script, system and process I use in my own studio - zero gatekeeping. From onboarding to pricing to strategy delivery.
  • Studio Systems & Tools
    The Ultimate Studio Dashboard, Brand Strategy Frameworks, Electric Onboarding Blueprint, and more.
  • Brand Mastery Certification
    For credibility, confidence and a way to show your next client you’re not here to play small.
  • Access to Exclusive Discounts
    Handpicked tools and partner perks to level up your studio.
  • 6 Weeks of Step-by-Step Training
    From discovery to delivery - learn the full brand-building process that turns you into a strategic powerhouse.
  • 12 Months of Mentoring & Support
    Get weekly live Zoom calls, personalised feedback, and access to a community of designers levelling up alongside you.
  • My Full Swipe File
    Every template, script, system and process I use in my own studio - zero gatekeeping. From onboarding to pricing to strategy delivery.
  • Studio Systems & Tools
    The Ultimate Studio Dashboard, Brand Strategy Frameworks, Electric Onboarding Blueprint, and more.
  • Brand Mastery Certification
    For credibility, confidence and a way to show your next client you’re not here to play small.
  • Access to Exclusive Discounts
    Handpicked tools and partner perks to level up your studio.

This programme creates impact

Transformations happen inside this programme.

Transformations happen inside this programme.

CUSTOM JAVASCRIPT / HTML

“Dude. I just wanted to drop you a note to say holy shit. This is seriously life-changing! Deepest thanks and gratitude for doing all this man.”

Luke Wenban

Strategic Designer

CUSTOM JAVASCRIPT / HTML

Limited spots available per month

Who is this programme for?

The Designerpreneur

You’re already a business-savvy creative, but you want to take it to the next level by mastering brand strategy and scaling your business. This program will teach you how to create world-class brands that bring in premium clients and big profits.

The Ambitious Freelancer

You’re tired of working for peanuts and want to build a six-figure design business. This program will give you the tools to attract high-paying clients and transform your freelance hustle into a thriving, world-class branding studio.

The In-House Prodigy

​You’re an in-house designer ready to level up and bring more value to your company. This program will give you the brand strategy expertise and creative tools to elevate your work, make a bigger impact, and become a key player in shaping your brand’s future.

Is this right for you?

This is for designers who’ve been in the game long enough to know they’re good - but are ready to be great. But let's also be real - this isn't for everyone.

This is for designers who’ve been in the game long enough to know they’re good - but are ready to be great. But let's also be real - this isn't for everyone.

You’re a good fit if:

  • You want to be mentored 1:1 by someone who’s actually built high-paying brand projects - not just taught theory
  • You’re done being seen as “just a designer” and want to lead brand strategy with confidence
  • You’re sick of being underpaid, overworked, and stuck in revision hell
  • You want to be part of a private community of sharp, like-minded designers who are all levelling up together
  • You’re ready to build a business that gives you freedom, not burnout
  • You know deep down you’re capable of more - and now’s the time to prove it

You’re probably not a good fit if:

  • You’re not sure if brand strategy is worth learning
  • You want a quick fix, not real results
  • You’re still happy charging by the hour and taking on any client that shows up
  • You don’t want help from someone who’s actually done the thing you’re trying to do
  • You’re not interested in being part of a high-quality community of creative pros
  • You’re not ready to back yourself and invest in your future
  • You’d rather complain about bad clients than actually do something about it

You’re a good fit if:

  • You want to be mentored 1:1 by someone who’s actually built high-paying brand projects - not just taught theory
  • You’re done being seen as “just a designer” and want to lead brand strategy with confidence
  • You’re sick of being underpaid, overworked, and stuck in revision hell
  • You want to be part of a private community of sharp, like-minded designers who are all levelling up together
  • You’re ready to build a business that gives you freedom, not burnout
  • You know deep down you’re capable of more - and now’s the time to prove it

Who should NOT apply?

  • You’re not sure if brand strategy is worth learning
  • You want a quick fix, not real results
  • You’re still happy charging by the hour and taking on any client that shows up
  • You don’t want help from someone who’s actually done the thing you’re trying to do
  • You’re not interested in being part of a high-quality community of creative pros
  • You’re not ready to back yourself and invest in your future
  • You’d rather complain about bad clients than actually do something about it

Meet your host

I'm Pete. I've been a designer for 25 years, run my own branding studio for nearly 10, and I once turned an idea into a $58M non-alcoholic beer company. None of that stuff matters. What I'm most proud of is that I've created a life where I work with people I love working with, turning their ideas into world-class, multi-million dollar brands. This allows me to run a profitable design business where I spend quality time with my wife and children, and make a real difference to the people I work with. This is a fulfilling life. And THIS is what I teach inside Brand Mastery Accelerator.

I'm Pete. I've been a designer for 25 years, run my own branding studio for nearly 10, and I once turned an idea into a $58M non-alcoholic beer company. None of that stuff matters. What I'm most proud of is that I've created a life where I work with people I love working with, turning their ideas into world-class, multi-million dollar brands. This allows me to run a profitable design business where I spend quality time with my wife and children, and make a real difference to the people I work with. This is a fulfilling life. And THIS is what I teach inside Brand Mastery Accelerator.

Still got questions?

CUSTOM JAVASCRIPT / HTML
What exactly is Brand Mastery Accelerator? +
It’s a private community and mentorship programme where I teach designers how to go from execution machines to world-class brand builders. You’ll learn brand strategy, business skills, and how to work with high-value clients. It’s not just theory - it’s about levelling up so you can earn more, work less, and actually enjoy your work.
Who is this for? +
If you’re a designer with a few years of experience but feel stuck in client churn or low-value work, this is for you. It’s perfect for people who want to master brand strategy and learn a brand-building process that makes you a highly-profitable designer.
Do I need to know anything about brand strategy already? +
Nope. If you know design but you’re clueless about strategy, you’ll fit right in. I’ll teach you everything from the ground up. If you’ve dabbled in strategy but never connected it to real results, that’s even better - this will give you a proper framework.
What’s the time commitment? +
About 3–5 hours per week. That includes live sessions, doing the homework, and chatting with the group. If you can carve out time to binge Netflix, you can do this. But let me make something super clear: Whilst I literally share absolutely everything I’ve learnt over the years about building brands - all of my frameworks, templates, step-by-step processes, the lot - YOU still have to do the work. And like anything, what you put in is what you get out.
Do I have to show up live? +
You don't have to do anything you don't want to do, but the live calls are where the magic happens. All live sessions are recorded, so you can watch them in your own time, but turning up live is the best way to get feedback and connect with other designers in the group (from all over the world).
What happens when I join? +
You get 12 months access to the programme. Once in, jump into the Classroom and start watching the course modules. There are 6 levels to work through. One level per week seems like a good cadence, but you do you. Attend the next live call that you'll find in the Calendar, and let's start working through your challenges and getting you on your way to charging 5-6 figures to build world-class brands for your dream clients.
What’s included in the programme? +
You’ll get: 6 weeks of course content (end-to-end brand-building process); 12 months of mentoring & community support; Weekly live Coaching Calls via Zoom; Personal feedback on your work; Every framework, template & script to run a $75K+ branding project; Exclusive Partner Discounts; Ultimate Studio Dashboard tool; Electric Onboarding Blueprint; Brand Mastery Certification.
How is this different from other courses? +
Most courses just dump a load of videos on you and wish you luck. This isn’t that. This is live, hands-on, and I’m with you every step of the way. We do live calls on Zoom every week where we help each other through the programme (and life in general). Plus, it’s designed for designers - not generic freelancers or marketers.
How much does it cost? +
It’s not cheap because it’s genuinely life-changing (check out the testimonials). I’ll share the price on our discovery call, but I sincerely view this programme as an investment and not a cost. A lot of members make a return on the investment within weeks of joining.
What if I don’t like it? +
No stress - I offer a 7-day money-back guarantee. If you show up, do the work, and still don’t feel like you’re getting value, I’ll refund you. No awkwardness.
Can’t I just figure this out on YouTube? +
Maybe. But it’ll take years, and you’ll miss the part where someone with 25+ years of experience points out exactly what you’re doing wrong (and how to fix it).
What kind of results can I expect? +
Most graduates see a big shift in confidence, how they pitch their work, and the calibre of clients they attract. One member closed a new project at almost 4X her usual project fee in Week 5. Crazy. Another member made double their investment from new business won inside BMA by Week 9.

“You’ve created something amazing. It feels like I’m on a different planet talking with you. I’ve learnt heaps & heaps that I never learnt at art school. The things you’ve taught me and the way you put it across is absolutely GOLD!”

Dom Stuart

Designer, Maker & Photographer

A note from Pete


Hey, it's Pete.

So here's the deal: You’re not just a designer. You’re a Brand Builder. You just haven’t been trained like one - yet.

Let’s be honest. You’ve been in the game long enough to know you’re good. But you’re still getting lowballed, burned out, or stuck doing work that doesn’t light you up. Clients treat you like an execution monkey. You price by the hour, even though you know that’s a broken model. You’re grinding project after project, but the money’s not matching the effort.

You didn’t become a designer to feel like a slave to Slack and revisions. You want to build brands that matter. Be respected. Be paid properly. And have a life.

Brand Mastery Accelerator is how you do that.

What Is Brand Mastery Accelerator? It’s a 6-week live online program + 12 months of mentorship for established designers who are ready to step out of execution mode…

… and step into the role of a top 1% brand builder who earns more, works less, and actually enjoys their business.

You’ll get the exact frameworks I’ve used to:

- Charge $50K–$200K+ for branding work (without agency overhead)
- Build brands like Hyro and Heaps Normal (which I grew to a $58M valuation in 3 years)
- Attract dream clients who trust the process
- Ditch time-based pricing and position myself as a strategic partner

This is for you if you’re:

- Stuck in the grind
- doing endless revisions and undercharging for work that takes years of expertise
- Tired of the “just a designer” label - and ready to be seen as a brand leader, not a task-taker
- Sick of chasing flaky clients - and want a reliable way to attract high-quality leads
- Feeling the burnout - and want systems that let you breathe, scale, and enjoy the work again
- Ready to grow - even if you’re scared of strategy, pricing, or showing up differently


Within weeks, you won’t just be a better designer - you’ll be a holistic brand builder who understands design, brand strategy and fundamental business principles. That means you’ll confidently charge what you’re worth, work on projects that excite you, and attract the kind of clients who ‘get it.’ No more battling for low-budget projects or losing sleep over crappy, tedious jobs.

Sound like something you need? Well, here’s the catch - in order to maintain the high-quality we have inside this programme, I only release a handful of spots each month. I want to keep things small so I can actually help you out. You also have to be the right fit - low-effort applications are rarely successful. So, if you’re ready to level up, apply now to join the Brand Mastery Accelerator. I’m going to do everything in my power to make this your breakthrough moment.

See you on our call.

Pete Brennan
Founder, Electric Brands
​--


Hey, it's Pete.

So here's the deal: You’re not just a designer. You’re a Brand Builder. You just haven’t been trained like one - yet.

Let’s be honest. You’ve been in the game long enough to know you’re good. But you’re still getting lowballed, burned out, or stuck doing work that doesn’t light you up. Clients treat you like an execution monkey. You price by the hour, even though you know that’s a broken model. You’re grinding project after project, but the money’s not matching the effort.

You didn’t become a designer to feel like a slave to Slack and revisions. You want to build brands that matter. Be respected. Be paid properly. And have a life.

Brand Mastery Accelerator is how you do that.

What Is Brand Mastery Accelerator? It’s a 6-week live online program + 12 months of mentorship for established designers who are ready to step out of execution mode…

… and step into the role of a top 1% brand builder who earns more, works less, and actually enjoys their business.

You’ll get the exact frameworks I’ve used to:

- Charge $50K–$200K+ for branding work (without agency overhead)
- Build brands like Hyro and Heaps Normal (which I grew to a $58M valuation in 3 years)
- Attract dream clients who trust the process
- Ditch time-based pricing and position myself as a strategic partner

This is for you if you’re:

- Stuck in the grind
- doing endless revisions and undercharging for work that takes years of expertise
- Tired of the “just a designer” label - and ready to be seen as a brand leader, not a task-taker
- Sick of chasing flaky clients - and want a reliable way to attract high-quality leads
- Feeling the burnout - and want systems that let you breathe, scale, and enjoy the work again
- Ready to grow - even if you’re scared of strategy, pricing, or showing up differently


Within weeks, you won’t just be a better designer - you’ll be a holistic brand builder who understands design, brand strategy and fundamental business principles. That means you’ll confidently charge what you’re worth, work on projects that excite you, and attract the kind of clients who ‘get it.’ No more battling for low-budget projects or losing sleep over crappy, tedious jobs.

Sound like something you need? Well, here’s the catch - in order to maintain the high-quality we have inside this programme, I only release a handful of spots each month. I want to keep things small so I can actually help you out. You also have to be the right fit - low-effort applications are rarely successful. So, if you’re ready to level up, apply now to join the Brand Mastery Accelerator. I’m going to do everything in my power to make this your breakthrough moment.

See you on our call.

Pete Brennan
Founder, Electric Brands
​--

If you're finally ready to level-up...

...let's have a chat and see if it's a good fit.

CUSTOM JAVASCRIPT / HTML

Limited spots available per month

Electric Brands Pty Ltd. - All Rights Reserved - Terms & Conditions - Privacy Policy